| This is Rodeo |
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CONCEPT
Rodeo is an international fashion magazine focusing on high fashion, music, film and art. The magazine is addressing a conscious and individual target group with a pronounced interest in fashion.
Rodeo's two legs are inspiration and information. The reader gets the inspiration from the fashion reports, where the view on fashion as a wider concept characterizes the magazine. Classic fashion reports are mixed with expression of art, well-informed articles and discussions-all this in order to give Rodeo a strong identity. The information is found in the rear, where Rodeo stands for the smart choices and the fingertip feeling when it comes to music, film and nightlife. Here Rodeo sticks out its neck and sifts in the extensive offers of popular culture.
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