| This is Rodeo |
|
TARGET
The target group consists of high-consuming urban residents with solid buying power. These are active consumers of fashion, design, restaurants, cafés, and travels.
With a perfect mix of qualitative local and international reports, interviews, press items, and aesthetic fashion reports-all presented in a highly designed format-Rodeo succeeds in attracting this targeted audience.
Reader profile in europe
Urban residents with a pronounced interest in fashion, entertainment, art, travels, and nightlife. By advertising in Rodeo you reach the early adopters, with both purchasing power and insight.
BREAKDOWN (Eurisko 2003)
Sex: men 60%, women 40%
Ages: 22-44 (71%)
15-22 (21%)
44-65 (8%)
Income: 53% of Rodeo's readers have an income above 40.000 EUR per year compared to 18% of the general population.
Expenses, per year (EUR): Average
Entertainment 895 423
Clothes 1390 470
Interior Design 635 255
Cosmetics 210 105
|
|
|
